On woolworths new bws website you can search for booze using slang words

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WE’RE all used to online shopping these days. But one of the annoyances of the whole experience is having to type in the names of each product, you know, correctly. Right?

Spelled correctly, no colloquialisms and the official names. Its all so tiresome.

Well, it seems, Woolies have listened and have launched a new shopping website where using slang is no barrier to getting what you want.

The new BWS booze website, owned by Woolworths, launched earlier this week and it allows you to do all the normal things like get copious amounts of beers, wines and spirits delivered.

But if youve got a craving for a Queensland rum and typing the entire word Bundaberg seems too much like hard work, or youre too drunk to form words, fear not. Simple typing Bundy will do the trick.

Whereas most alcohol websites will come up with a blank if you type in goon, theres no such concerns on the BWS website.

Search for goon and you will get pages of the finest, most exquisitely tasting, cask wine you can buy.

Fancy some bubbles? No problem, type it in and a fulsome list of champagnes and sparkling wines will appear.

It appears to be part of a new found embrace of the funnies by Woolworths which last month caused chuckles when it produced a video on how to produce a recipe previously found only in the Simpsons.

Woolworths is being tight lipped about its embrace of Australianisms and of humour in general. Try as it might, the retailer couldnt explain where its embrace of the eccentric had come from.

Rival Coles doesnt seem to be following in Woolworths lazy language slipstream.

Searches of the First Choice and Liquorland website came up with nothing when bubbles, goon or Bundy were searched for.

First Choice even wondered if goon was a spelling mistake and what was really desired was Grey Goose vodka. Silly.

Woolies witty side has particularly come to the fore on its Facebook page where it has taken to breaking up offers for cheap tomatoes with distinctly silly videos.

To mark the current craze of the Mannequin Challenge, Woolworths has produced a video filmed on one of its stores of customers frozen in time dropping blueberries, throwing Christmas pads at each other and using bananas as fake moustaches.

Memes of angry toddlers furious at the lack of Weet-Bix in the house have replaced the usual exhortations of good value.

While the aforementioned Simpsons inspired video, where stand-up comedians Michael Hing and Will Erimya attempt to make a smoked ham, has been watched a cool half a million times.

But there are some limits to the BWS websites search capabilities. Kath and Kim would have a dry night as a Chardy search reveals nothing.

For a website dedicated to grog using the term grog will leave your basket boozeless. Sauce? Silence. Turps? Total absence of anything.

Five buck chuck? Chuck all.

And sadly, while goon is all good, Australias favourite combination of sport and booze is also missing.

The website states, No results for Goon of Fortune. And they were doing so well.

Starbucks is not the only business making a foray into the booze industry. MarketWatch's Tom Bemis has five surprising and strange places you can toss back a cold one. (Photo: Getty Images)